FWD scheme helps indies

24 April, 2009

The credit crunch is a big opportunity for independent shops that get their drinks offer right, according to the organisers of the FWD Take

Home Blueprint planogram scheme.

Chairman Alan Toft said: "Footfall in local shops is increasing, mainly because consumers are watching every penny

- they don't want to buy food at supermarkets that they might later throw away."

The organisation has found that independent retailers who implement the Blueprint see an average 25% uplift in drinks sales.

A poll of 80 shops found that the average annual uplift per shop was £36,281, which makes an average weekly

rise of £698 per shop. Implementing the Blueprint costs around £200 per shop.

Graham Shelley, managing director of the IMA

Group, which manages the Blueprint scheme, said: "This is about getting retailers to realise that the current circumstances are a big opportunity, so they need to get professional and take advantage."

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