calories in alcohol is the latest ploy by the government to get people drinking less.
The average wine drinker in England consumes around 2,000 calories from alcohol alone each month, new figures from the Department of Health show.
The poll of 2,000 adults in England revealed
of women admitted they didn't know that a glass of white wine contains the same amount of calories as a packet of crisps (around 120).
Forty per cent of men said they weren't aware that a pint of lager has as many calories as a sausage roll (170).
The government's Know Your Limits campaign also reveals that more than one in three drinkers - 37% - said they are likely to eat more, or would ditch their normal healthy diet, when drinking more than the government's daily recommended limits.
The government is using publicity generated from the survey to show how many people are unaware of the calorie content of alcohol. Health minister Phil Hope said: "Regularly drinking more than our recommended daily limits can have a knock-on effect on our health, including an expanding waistline."
The Drinkaware Trust has added its support to the campaign: "With four in ten of us not aware of the significant calorie content of alcohol, it's imperative we are in the know when it comes to what we are drinking," a spokesman said.