New case and bottle sizes for Brothers

24 April, 2009

Brothers Cider has launched a limited edition 15-for-12 case promotion for its pear and strawberry


pear products in cash and carries.

The company has also introduced a 27.5cl bottle for the ciders in response to consumer demand for a smaller size.

The new 27.5 cl bottles are available nationwide from selected cash and carries in cases of 12.

"These new

formats will ensure

Brothers Cider continues to introduce new consumers to cider and lead the ongoing development of the

category," said consumer marketing manager Matthew Langley.


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