Skyy launches fruit Infusions in UK

24 April, 2009

US vodka brand Skyy Vodka is diversifying its UK offering with three fruit-flavoured variants.

The Skyy Infusions range will be available in

citrus,

passion

fruit and

raspberry (rrp £14.99). Each one is distilled four times and triple filtered, with 37.5% abv.

Skyy Infusions was launched last year in the US and is already the market leader in the flavoured vodka category .

Marketing manager Katie Warren said: "Skyy Infusions marks a real

change for the flavoured vodka category. The range is packaged in an elegant, taller bottle with bright, evocative fruit graphics which

provide excellent standout."




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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