Skyy launches fruit Infusions in UK

24 April, 2009

US vodka brand Skyy Vodka is diversifying its UK offering with three fruit-flavoured variants.

The Skyy Infusions range will be available in

citrus,

passion

fruit and

raspberry (rrp ú14.99). Each one is distilled four times and triple filtered, with 37.5% abv.

Skyy Infusions was launched last year in the US and is already the market leader in the flavoured vodka category .

Marketing manager Katie Warren said: "Skyy Infusions marks a real

change for the flavoured vodka category. The range is packaged in an elegant, taller bottle with bright, evocative fruit graphics which

provide excellent standout."




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter