Teacher's targets thirtysomethings
Published:  27 March, 2009

Teacher's is targeting men in their 30s in a new on-pack promotion.

The push forms part of a £1.5 million support programme for the brand in 2009 and continues its Create

your Space campaign.

The on-pack offer gives drinkers the chance to win one of 10 pots of £5,000 to create their "ultimate collection". There will also be 500 auction vouchers worth £200 each up for grabs.

It will advertised in national newspapers including the Times, Telegraph and Guardian

during April. The ad shows Peter "Long-John" Taylor enjoying a glass of Teacher's in his study, surrounded by

a collection of nautical items.

Marketing manager Aileen Nichol said: "Create your Space makes Teacher's relevant and accessible to target consumers by appealing to men who desire 'man-space' in which they can escape and become an authority on their chosen subjects."




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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