Teacher's targets thirtysomethings
Published:  27 March, 2009

Teacher's is targeting men in their 30s in a new on-pack promotion.

The push forms part of a £1.5 million support programme for the brand in 2009 and continues its Create

your Space campaign.

The on-pack offer gives drinkers the chance to win one of 10 pots of £5,000 to create their "ultimate collection". There will also be 500 auction vouchers worth £200 each up for grabs.

It will advertised in national newspapers including the Times, Telegraph and Guardian

during April. The ad shows Peter "Long-John" Taylor enjoying a glass of Teacher's in his study, surrounded by

a collection of nautical items.

Marketing manager Aileen Nichol said: "Create your Space makes Teacher's relevant and accessible to target consumers by appealing to men who desire 'man-space' in which they can escape and become an authority on their chosen subjects."




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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