about £50,000 for communities hit by local bushfires .
Tesco is donating 50p from the sale of every bottle of Brown Brothers and De Bortoli wine to the cause, which aims to help
The bushfires killed 210 people and destroyed thousands of square miles
last month .
Tesco's BWS category director Dan Jago said: "It is critical at times like these that we pull together as an industry and support not only the affected wineries, but the wider Victorian community. We have the reach here in the UK to make a real impact on the fund, and we are confident that our customers will support the initiative."
Brown Brothers chief executive Ross Brown said: "This
was a truly tragic disaster, and we want to offer as much support as we possibly can
in our state.
" By teaming up with Tesco, we hope to offer substantial, tangible assistance, enlisting the help of our UK customer base."
De Bortoli manager Leanne De Bortoli added: "There is a massive job to do, particularly in some areas where whole communities have nearly been wiped out. The money raised will go directly to many community