in brief

27 March, 2009

Boisset and Meffre join forces

The Boisset Group has bought Gabriel Meffre, producer of La Châsse du Pape. Gabriel Meffre will continue to operate independently from its base in Gigondas in the southern Rhône, under the presidency of Eric Brousse, while chief executive Bertrand Bonnet will be responsible for the global management of its operations. Bonnet said: "We are excited to join forces with a strong and influential partner that has exciting plans for growth and development."

Kumala thinks inside the box

Constellation is

extending its Kumala Cape Classics range with a new 3 -litre

bag-in- box. The launch follows research into the lives of UK wine consumers which revealed that "routiners" - established, regular wine drinkers who juggle busy lives and regularly enjoy a glass of wine when relaxing - favour the bag-in-box format.

The 3 -litre

bag-in- box contains the equivalent of four 75cl bottles and is available in red and white (rrp £15.49).

FSA in favour of drinks labels

The Food Standards Agency has spoken out in favour of listing the ingredients on alcoholic drinks labels. Wine and other alcoholic drinks above 1.2% abv are exempt from mandatory ingredient labelling, but this could all change following a current review by the European Commission. "Public consultation indicates alcoholic drinks should not be treated any differently from other foods and should have a list of ingredients. However, there needs to be an assessment on how best to do this and the impact on the drinks industry," a spokesman from the FSA said. Listing the ingredients on drinks labels would cost producers £1 billion over three years, according to the WSTA.

Stella takes on Hollywood

Inbev UK has launched its first viral campaign for Stella Artois 4%, which features short films that can be shared on networking websites such as Facebook and MySpace. A spokeswoman said the campaign was recreating Hollywood blockbusters such as Die Hard and 24, while building on the brand's Cinema Riviera-style launch. The films can be seen at and will be supported by

targeted online advertising


Brands Report correction

Taittinger Champagne is distributed by Hatch Mansfield, not Enotria as printed in OLN's Brands Report (March 13). Canti is

handled by Fratelli Martini, not D&D Wines.

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So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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