Another pear cider - from CWF

27 March, 2009

Continental Wine & Food has added to the legions of pear ciders that will be on the market for summer 2009, with the launch of Nectar's.

The CWF offering is 5% abv, comes

in 50cl bottles and will aim for a "value-for-money price point".

It is being aimed at 25 to 35-year-old consumers, though students are also on the company's radar.

Marketing manager Vicky Lee said: "Our research shows that pear ciders appeal to the student population, who are looking for a good -quality

drink that their tight budgets can stretch to."




Bookmark this


Site Search

COMMENT

What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter