Another pear cider - from CWF

27 March, 2009

Continental Wine & Food has added to the legions of pear ciders that will be on the market for summer 2009, with the launch of Nectar's.

The CWF offering is 5% abv, comes

in 50cl bottles and will aim for a "value-for-money price point".

It is being aimed at 25 to 35-year-old consumers, though students are also on the company's radar.

Marketing manager Vicky Lee said: "Our research shows that pear ciders appeal to the student population, who are looking for a good -quality

drink that their tight budgets can stretch to."

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know