Another pear cider - from CWF

27 March, 2009

Continental Wine & Food has added to the legions of pear ciders that will be on the market for summer 2009, with the launch of Nectar's.

The CWF offering is 5% abv, comes

in 50cl bottles and will aim for a "value-for-money price point".

It is being aimed at 25 to 35-year-old consumers, though students are also on the company's radar.

Marketing manager Vicky Lee said: "Our research shows that pear ciders appeal to the student population, who are looking for a good -quality

drink that their tight budgets can stretch to."




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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