New Old Moors

27 March, 2009

Devon Cider has added a cider flavoured with elderflower to its Old Moors range.

The 4% abv product will be launched in 56.8cl bottles from April.

The cider joins a range that includes blackberry, peach, pear and apple.

The company is planning a "major investment programme behind its Old Moors and Three Hammers brands later in the year", said chairman James McIlwraith.

He added: "Though we are well

known in the south west, we

want to add our brands to the national cider map

and play a

role in helping to grow the sector."

The company

recommend s

that the newcomer is served over ice.

McIlwraith added: "Elderflower is already a highly established natural flavour in cordials, and its soft and floral tang provides a perfect accompaniment to the traditional Old Moors cider recipe."




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