The cider has an abv of 5.3%
and is being introduced in 66cl
A marketing campaign is planned to support the new product. Sales
and marketing director Glenn Asquith said:
"In the current economic climate
the importance of innovation and providing consumers with affordable products with no decline in quality is paramount.
"We have purposely held back with the release of a Kingstone Press variant until we felt that the quality and type of product was just right."
He added that it had a drier taste than many other pear ciders on the market, in response to consumer research.
See cider feature, page 33