Brothers Drinks

27 March, 2009

Anglo Trading Estate, Shepton Mallet, Somerset


T: 01749 333456


Established: 1992

Marketing and promotional spend for 2009: £3 million

Brands: Brothers Pear Cider, Brothers Strawberry Mixed Pear Cider, Brothers Lemon Mixed Pear Cider, Brothers Festival Pear Cider, Brothers Toffee Apple Cider, Brothers Original Apple Cider

Off-trade split: 42%

Newest and upcoming innovations: 15 bottles for the price of 12 for

ind ies.

Biggest challenge for 2009: Matthew Showering, managing director: "The real danger

is th at some manufacturers

consider 2-litre PET bottles of cheap cider

to be the norm rather than the exception."

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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Is blended Scotch overshadowed by single malt in retailers?

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