Brothers Drinks

27 March, 2009

Anglo Trading Estate, Shepton Mallet, Somerset

BA4 5BY

T: 01749 333456

W: brotherscider.co.uk

Established: 1992

Marketing and promotional spend for 2009: £3 million

Brands: Brothers Pear Cider, Brothers Strawberry Mixed Pear Cider, Brothers Lemon Mixed Pear Cider, Brothers Festival Pear Cider, Brothers Toffee Apple Cider, Brothers Original Apple Cider

Off-trade split: 42%

Newest and upcoming innovations: 15 bottles for the price of 12 for

ind ies.

Biggest challenge for 2009: Matthew Showering, managing director: "The real danger

is th at some manufacturers

consider 2-litre PET bottles of cheap cider

to be the norm rather than the exception."




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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