T: 01484 5 38333
Turnover: £45 million -plus
Brands: Nectar's, Simply Yours, Kissing Tree, Lixx, Silver Bay Point, Orchards
Off-trade split: 70%
Newest and upcoming innovations: Launching Nectar's Pear Cider.
Biggest challenge for 2009: Vicky Lee, marketing manager: "The
market is faced with an unprecedented period of
challenges and the cider sector is being dragged along in its stormy path. Promoting responsible drinking
remains at the forefront of discussion and debate. While cider producers such as CWF remain committed to
promoting drinks in a responsible fashion, the
goal is for sustainable and profitable brand growth within what has been a boom part of the market in a rocky economic climate."