CWF (Continental Wine & Food)

27 March, 2009

Trafalgar Winery, Leeds Road, Huddersfield, West Yorkshire HD2 1YY

T: 01484 5 38333

W: continental-wine.co.uk

Established: 1960

Turnover: ú45 million -plus

Brands: Nectar's, Simply Yours, Kissing Tree, Lixx, Silver Bay Point, Orchards

Off-trade split: 70%

Newest and upcoming innovations: Launching Nectar's Pear Cider.

Biggest challenge for 2009: Vicky Lee, marketing manager: "The

market is faced with an unprecedented period of

challenges and the cider sector is being dragged along in its stormy path. Promoting responsible drinking

remains at the forefront of discussion and debate. While cider producers such as CWF remain committed to

promoting drinks in a responsible fashion, the

goal is for sustainable and profitable brand growth within what has been a boom part of the market in a rocky economic climate."




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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