Devon Cider

27 March, 2009

Howden Lane, Tiverton, Devon

EX16 5NU

T: 01884 259982

W: devoncider.com

Established: August 2007

Turnover: £25 million

Marketing and promotional spend for 2009: £500,000

Brands: Old Moors, 3 Hammers

Off-trade split: 90%

Newest and upcoming innovations:

Fruit ciders including recent launch of new Elderflower variant. Launch of website in January , contemporary repackaging of 3 Hammers brand, and repackaging of Old Moors range.

Biggest challenge for 2009:

Chris Norcott, senior national sales manager: "The biggest challenge for the coming year is to increase our listings in a challenging economic environment. Though many accounts are looking to rationalise their ranges,

we are confident that it can provide customers with a strong case for continued support by offering exciting and innovative brands with strong,

national appeal."




Bookmark this


Site Search

COMMENT

Breaking up with Burgundy

Making my way through the recent tranche of Burgundy tastings for the much-hyped 2015 vintage, I found myself experiencing a moment of guilt.


Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter