Devon Cider

27 March, 2009

Howden Lane, Tiverton, Devon

EX16 5NU

T: 01884 259982


Established: August 2007

Turnover: £25 million

Marketing and promotional spend for 2009: £500,000

Brands: Old Moors, 3 Hammers

Off-trade split: 90%

Newest and upcoming innovations:

Fruit ciders including recent launch of new Elderflower variant. Launch of website in January , contemporary repackaging of 3 Hammers brand, and repackaging of Old Moors range.

Biggest challenge for 2009:

Chris Norcott, senior national sales manager: "The biggest challenge for the coming year is to increase our listings in a challenging economic environment. Though many accounts are looking to rationalise their ranges,

we are confident that it can provide customers with a strong case for continued support by offering exciting and innovative brands with strong,

national appeal."

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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