T: 0208 614 2720
Established: 2000 - merger of Stellenbosch Farmers' Winery
and Distillers Corporation
Turnover : 7.9 billion rand
Off-trade split: 40%
Newest and upcoming innovations: Head of cider marketing
Anthony Mills: "The most significant is n ew advertising support to establish the brand with early adopters."
Biggest challenge for 2009: "We are building broad distribution and at the same time driving consumer interest and demand."