Distell Europe

27 March, 2009

209-217, High Street, Hampton Hill, Middlesex TW12 1NP

T: 0208 614 2720

W: savannadotcom.com

Established: 2000 - merger of Stellenbosch Farmers' Winery

and Distillers Corporation

Turnover : 7.9 billion rand

Brands: Savanna

Off-trade split: 40%

Newest and upcoming innovations: Head of cider marketing

Anthony Mills: "The most significant is n ew advertising support to establish the brand with early adopters."

Biggest challenge for 2009: "We are building broad distribution and at the same time driving consumer interest and demand."




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Breaking up with Burgundy

Making my way through the recent tranche of Burgundy tastings for the much-hyped 2015 vintage, I found myself experiencing a moment of guilt.


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