Distell Europe

27 March, 2009

209-217, High Street, Hampton Hill, Middlesex TW12 1NP

T: 0208 614 2720

W: savannadotcom.com

Established: 2000 - merger of Stellenbosch Farmers' Winery

and Distillers Corporation

Turnover : 7.9 billion rand

Brands: Savanna

Off-trade split: 40%

Newest and upcoming innovations: Head of cider marketing

Anthony Mills: "The most significant is n ew advertising support to establish the brand with early adopters."

Biggest challenge for 2009: "We are building broad distribution and at the same time driving consumer interest and demand."

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know