Gaymer Cider Company

27 March, 2009

Constellation House, The Guildway, Old Portsmouth Road, Guildford, Surrey GU3 1LR

T: 01483 690000


Established: 1770

Marketing and promotional spend for 2009: £7.8 million

Brands: Gaymers

Original, Gaymers

Pear, Gaymers Orchard Reserve (Stewley and Newton's Vale), Blackthorn, Olde English, Addlestones, Gaymers County Series (Somerset Cider and Devon Cider)

Newest and upcoming innovations: Peter Spencer, managing director: "Blackthorn has just seen a total relaunch, which includes

updated packaging as well as a new liquid, which is now more mellow


refreshing. Its abv has been reduced from 5.5% to 4.7% in line with

industry trends."

Biggest challenges for 2009:


will continue to see

growth, but the economic climate will pose challenges

. Gaymer

will continue to invest in its brands as it has just recently with the Blackthorn relaunch and its forthcoming music campaign for Gaymers."

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know