Halewood International

27 March, 2009

The Sovereign Distillery, Wilson Road, Huyton

, Liverpool

L36 6AD

T: 0151 480 8800

W: halewood-int.com

Established: 1978

Brands: +46

from Herrljunga , Maguires

Newest and upcoming innovations: Nigel Tarn, senior brand manager for beer and cider: " Rather than promoting over -ice , draught or new flavours, +46 is sticking to

apple

and

pear . "

Biggest challenges for 2009:

"

The

increase in demand for

imported and great -tasting ciders ."




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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