Magners

27 March, 2009

Trinity House,

Cambridge Business Park,

Cowley Road, Cambridge CB4 0WZ

T: 01223 393700

W:

magners.com

Brands: Magners Original , Magners Light, Magners Draught

Off-trade split: 40%

Newest and upcoming innovations: Magners Pear

Biggest challenge for 2009: Managing director John Holberry:

"The biggest challenge

we have for next year is exciting consumers about the category and bringing something new to them."




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Breaking up with Burgundy

Making my way through the recent tranche of Burgundy tastings for the much-hyped 2015 vintage, I found myself experiencing a moment of guilt.


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