27 March, 2009

Trinity House,

Cambridge Business Park,

Cowley Road, Cambridge CB4 0WZ

T: 01223 393700


Brands: Magners Original , Magners Light, Magners Draught

Off-trade split: 40%

Newest and upcoming innovations: Magners Pear

Biggest challenge for 2009: Managing director John Holberry:

"The biggest challenge

we have for next year is exciting consumers about the category and bringing something new to them."

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know