27 March, 2009

Beverage Brands, Rockwood House, Parkhill Road, Torquay TQ1 2DU

T: 01803 201020


Established: 1946

Brands: Merrydown Vintage Cider Medium, Merrydown Vintage Cider Dry

Off-trade split: 100%

Newest and upcoming innovations: Chris Carr, managing director: "After a successful marketing campaign pairing Merrydown with take-home curries, we are this year expanding Merrydown's

'with food ' positioning, encouraging consumers to pair both the Vintage

dry and

medium products with cheese, barbecues and other spicy foods."

Biggest challenge for 2009: "One of the industry's challenges is to ensure new consumers to the cider market stay within ciders. Merrydown is fortunate to benefit from a heritage stretching back more than 60 years, plus a very loyal consumer base."

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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