T: 01803 201020
Brands: Merrydown Vintage Cider Medium, Merrydown Vintage Cider Dry
Off-trade split: 100%
Newest and upcoming innovations: Chris Carr, managing director: "After a successful marketing campaign pairing Merrydown with take-home curries, we are this year expanding Merrydown's
'with food ' positioning, encouraging consumers to pair both the Vintage
medium products with cheese, barbecues and other spicy foods."
Biggest challenge for 2009: "One of the industry's challenges is to ensure new consumers to the cider market stay within ciders. Merrydown is fortunate to benefit from a heritage stretching back more than 60 years, plus a very loyal consumer base."