T: 0131 528 1000
Brands: Strongbow, Bulmers Original, Jacques
Off-trade split: 56%
Newest and upcoming innovations:
Off-trade sales managing director
Mark Gerken: "The Bulmers Original portfolio has been strengthened by the introduction of Bulmers Pear and Bulmers Light, which has 30% fewer calories.
Jacques Orchard Fruits extends the Jacques portfolio, following Jacques Fruits of the Forest ."
Biggest challenge for 2009: "The key issues in 2009 are the UK economy and the impact of government legislation.
I don't think the government should be handling pricing - that's an area the retailer should be responsible for."