Scottish & Newcastle UK

27 March, 2009

2-4 Broadway Park, South Gyle, Edinburgh EH12 9JZ

T: 0131 528 1000




Brands: Strongbow, Bulmers Original, Jacques

Off-trade split: 56%

Newest and upcoming innovations:

Off-trade sales managing director

Mark Gerken: "The Bulmers Original portfolio has been strengthened by the introduction of Bulmers Pear and Bulmers Light, which has 30% fewer calories.

Jacques Orchard Fruits extends the Jacques portfolio, following Jacques Fruits of the Forest ."

Biggest challenge for 2009: "The key issues in 2009 are the UK economy and the impact of government legislation.

I don't think the government should be handling pricing - that's an area the retailer should be responsible for."

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know