T: 0289 0 668901
Established: 1882 Sweden, 2006 UK
Brands: Kopparberg Cider
Off-trade split: 45%
Newest and upcoming innovations: Kopparberg with Elderflower & Lime
Biggest challenge for 2009: Brand manager Meriam Alnaman: " To continue to stand out in a more cluttered market.
We believe we have the finest cider on the market, the key objective
is to ensure
realise this too."