Published:  27 March, 2009

20 Mortlake High Street,

Mortlake, London

SW14 8JN

T: 0289 0 668901

W: kopparberguk.com

Established: 1882 Sweden, 2006 UK

Brands: Kopparberg Cider

Off-trade split: 45%

Newest and upcoming innovations: Kopparberg with Elderflower & Lime

Biggest challenge for 2009: Brand manager Meriam Alnaman: " To continue to stand out in a more cluttered market.

We believe we have the finest cider on the market, the key objective

is to ensure

enough people

realise this too."

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know