Kopparberg
Published:  27 March, 2009

20 Mortlake High Street,

Mortlake, London

SW14 8JN

T: 0289 0 668901

W: kopparberguk.com

Established: 1882 Sweden, 2006 UK

Brands: Kopparberg Cider

Off-trade split: 45%

Newest and upcoming innovations: Kopparberg with Elderflower & Lime

Biggest challenge for 2009: Brand manager Meriam Alnaman: " To continue to stand out in a more cluttered market.

We believe we have the finest cider on the market, the key objective

is to ensure

enough people

realise this too."




Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter