Appletiser rolls out new ad campaign

27 March, 2009

Appletiser is rolling out a new ad campaign called Enjoy Irresponsibly.

Running from April to December, the push will include national press ads, a nationwide sampling programme, in-store POS promotions and online activity with websites including ASOS

and Lovefilm .

The campaign will feature three straplines You don't want it, you need it, Do it five times a day and Treat yourself to something that sparkles everyday.

Senior brand manager Andy Thompson said: "We're confident that the new creative direction, Enjoy Irresponsibly, will take the brand to a new level of popularity.

"The functional

five-a-day message has resonated well with consumers but we now want to give more emotive reasons to encourage them to purchase."




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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