Sovereign reaches out to urbanites

27 March, 2009

JTI is launching a range of four limited edition pack designs for Sovereign.

The packs will be available for six weeks only from April 1.

The four designs feature cityscapes at night in a bid to appeal to adult smokers living in urban areas. Sovereign sells particularly well in the South East and Midland regions where it has over 4% market share, said head of communications Jeremy Blackburn.

"Sovereign is an affordable, full -flavour cigarette brand for adult smokers who are looking for taste and quality. The brand offers smokers an alternative within the sub -premium sector," he added.

Each limited edition outer will

contain four rotational designs.

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