ICB launches amaretto range
Published:  05 May, 2009

St Helier cider firm ICB has launched a range of eight flavoured amaretto liqueurs.

The Zamaretto range is aimed at “highly-sociable young adults who love to party”, and comprisies blue raspberry, banana, cherry, apple, pear, peach, chocolate and original varieties.

The drinks are bottled at 22% abv and come in 50cl or 70cl bottles. They can be drunk neat, with ice or in a long drink with a mixer.

ICB will market the brand through sponsorship of the ITV comedy programme Benidorm.

A one-off special screens at the end of May to be followed later in the year by a new series later in the year.

ICB has used TV sponsorship extensively to back St Helier.




Site Search

COMMENT

Breaking up with Burgundy

Making my way through the recent tranche of Burgundy tastings for the much-hyped 2015 vintage, I found myself experiencing a moment of guilt.


Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter