Alsace website emphasises Asian links

20 May, 2009

A website encouraging UK wine consumers to "eat Asian, drink Alsace" has been launched.

The site, developed by generic body Alsace Wines at alsacewines.co.uk, includes general information about the wines, appellations and the region, as well as details about activities in the UK, food and wine matching suggestions and recipes.

A section of the site is focused on the trade, and offers press releases, a tasting tutorial and a press information pack.

Richard Kannemacher, marketing director for the Conseil Interprofessionnel des Vins d’Alsace, said: “The key objective of the website is to talk directly to the consumers in the UK and to help demystify the wines, making them much more accessible and relevant.

"The design is clean, clear and modern, and reflects the colour palette and images used in our UK campaign. In addition, we hope the website will be a useful resource for our trade contacts.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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