Blossom Hill nets another tennis deal

27 May, 2009

Blossom Hill is to be the official wine of the Wimbledon tennis championships for the third year running.

The Diageo-owned brand is to mark the new deal with a limited edition Wimbledon label, featuring a tennis ball, which will be in-store on White Zinfandel and White Grenache for four weeks, including Wimbledon fortnight.

There will be tailored trade support designed to grow sales of the rosé varietals in a £750,000 campaign.

This will include press ads in London media and a national radio campaign on Heart FM and Real Radio.

At Wimbledon itself, there will be on-site sampling, and branded rickshaws will ferry tennis fans to and from local train and Tube stations.

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know