Online drive for Glenfiddich

01 June, 2009

Glenfiddich is launching a relationship marketing campaign targeting “smart, modern and experienced” men aged 35 years or more.

An online banner and e-mail marketing campaign will encourage consumers to sign up for a Glenfiddich Explorers website which will give them access to content on whisky through what brand owner William Grant called a “worldwide community”.

Global relationship marketing manager Utadi Murphy said: “Relationship marketing is a key growth driver for our core brands.

“Our online community will provide visitors with stimulating insights into the pleasures of whisky drinking.

“It will help us to develop loyalty to the brand, increase frequency and relevance of contact, and effectively measure increases in consumption and commitment.”

Andy Corris, senior brand manager at UK distributor First Drinks, added: “Glenfiddich Explorers makes the world of single malt whisky more accessible to consumers who prefer to look for information online.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter