Newly released Nielsen data shows that wine prices in multiple off-licence rose by 38p to £5.34 in the year to May 16, compared to 19p in the take-home market as a whole, where the average price for a 75cl bottle is now £4.25.
The off-trade wine market saw 1% volume and 5% value growth over the period, but multiple specialists saw volumes slide by 8% and sales value by 1%.
The multiple grocers saw their sales value climb 8%, while volumes rose by 3%. The average price for wine in supermarkets rose by 18p to £4.07.
In the impulse category - which rounds up convenience and forecourt sales - average prices rose by 25p to £4.76. Wine volumes fell by 5% and value growth was flat.