New media campaign for Foster's

10 June, 2009

Foster’s is launching a multi-million pound campaign that will urge lager drinkers to “Get Some Australian in You”.

Foster’s is launching a TV, cinema and radio campaign that will urge standard lager drinkers to “Get Some Australian in You”.

The campaign will begin with two 40-second ads to be screened on terrestrial and satellite TV from the middle of this month.

The ads will also appear on ITV and Channel 4’s online video-on-demand service before highly-rated programmes including The Inbetweeners and Peep Show.

The cinema campaign starts with screenings before Bruno, the new Sacha Baron Cohen film.

Six radio ads will also be on-air from mid-June.

Natalie Clearie, brand manager at Scottish & Newcastle UK, said: “Foster’s is an established performer in the standard lager sector and humour is a potent weapon that has served the brand well in our advertising over the years.

“Our research showed us that now more than ever, people yearn to re-connect with a stress-free world and we believe that Foster’s is the perfect beer brand to facilitate this.”

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