Three new tequilas for Maxxium

24 June, 2009

Maxxium UK has launched a range of three super-premium tequilas from Sauza under the umbrella name Tres Generaciones.

The line-up of triple-distilled, 100% agave tequilas comprises the unaged Plata (rrp £41.99), Reposado – rested for two months in oak (£43.99), and Añejo, aged in American oak for over a year (£47.99).

The range is to be made available to high-end off-trade accounts from today.

Brand manager Nikki Cumming said: “The launch completes the Sauza family and ensures there is an expression for every occasion and outlet.

“It positions Sauza as a strong contender not only among the most-revered tequilas, but alongside the world’s most premium spirits in other categories.

“Its quality is testament to the combined knowledge of three generations of the Sauza family who have recognised the value of nurturing the next generation to encourage innovation and success.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter