Russian Standard offers trips to Moscow

26 June, 2009

First Drinks is giving away 90 VIP trips to Moscow in a £1.2 million marketing campaign for Russian Standard.

Consumers can enter the competition at meettherussianstandard.co.uk, where they can also learn more about the brand’s heritage.

Empire, Q and Grazia magazines, Kiss radio, and TV stations, 4Music, Kiss and Q will all feature ads inviting consumers “to discover modern Russia”, according to senior brand manager Joanne Birkitt.

“The heritage and 100% Russian provenance of the brand is key to the success of Russian Standard. Meet the Russian Standard is a fantastic platform for us to demonstrate to vodka drinkers what the brand is all about and its core values,” she said.

Off-trade activity will include a neck collar promotion on 250,000 bottles, in-store sampling targeting 30,000 target consumers, and gondola end and on-shelf POS.




Bookmark this


Site Search

COMMENT

What makes wine special

Reaching the 50th instalment of Hemming’s Way is hardly the biggest milestone, but I don’t need much of an excuse to pour myself a glass of champagne before getting dressed. It’s a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter