Professor Paul Wallace’s role is to review the charity’s health and medical communications, advise on campaigns and act as a media spokesperson.
Wallace is professor of primary care at University College London and a general practitioner. He has pioneered studies on the detection and management of patients with excessive alcohol consumption and is the chief investigator on the trial of DownYourDrink.org.uk, a website designed to help heavy drinkers.
Wallace will be supported by an eight-strong medical advisory panel with experts in specialist areas including liver; mental health; accidents and emergencies; breast cancer; oral cancer; digestion; adolescent health and public health.
He said: “Public education plays a key role in helping to shape individual attitudes to alcohol consumption. In my general practice I often see the reality of what happens when people regularly drink too much, so I’m delighted to team-up with Drinkaware to provide consumers with rigorous clinical information to help them protect their health and wellbeing.”