The campaign follows the recent TV ad theme, positioning the market leading-cider brand as a reward for a hard day’s graft.
Four radio ads are being aired nationally for three months from the middle of July, each one ending with the strapline “Bowtime Hard Earned”.
The Bowtime message will also appear on six high-profile outdoor sites in the form of large-scale building wraps.
The posters are going up in Birmingham, Glasgow, Leeds, London, Newcastle and Nottingham.
Fiona Seath, brand manager at Scottish & Newcastle UK, said: “The campaign will be seen by a significant number of our target audience throughout the summer, and, this, combined with the new TV campaign, radio ads and viral activity will ensure that the awareness of Strongbow and its rewarding hard graft message will be massively increased in the coming months.”