The Wine & Spirit Association has slammed calls from a leading police officer to introduce an 80p-per-unit minimum price on alcohol.
Mike Craik, the National Association of Chief Police Officers’ national spokesman on licensing, made the call at a conference in London.
He also made the case for a total ban on alcohol advertising.
Under Craik’s proposals, a bottle of Smirnoff would have a minimum price of £21.04, a 24-pack of Carlsberg would go to £32.64 and a bottle of Tesco own-label Australian red wine would almost double in price to £8.
The WSTA said the move would send most wine prices to in excess of £8, a sector of the market accounted for by only 3% of sales currently.
Chief executive Jeremy Beadles said: “A minimum price pf 80p per unit would punish 97% of British wine drinkers at a stroke.
“What is the aim here – tackling alcohol misuse or putting wine beyond the reach of ordinary people?”