Consumer promo for Chilano
Published:  03 July, 2009

Chilean wine brand Chilano has launched a £150,000 marketing drive inviting consumers to Chill With Chilano.

The brand, a joint venture between PLB and ViŮa Ventisquero, will run ads in lifestyle magazines and national newspaper colour supplements throughout July and August.

The push is to tie in price promotions across the five major multiple grocers, and will be backed by PR activity and a new website,

Brand manager Paul Shelton said: "We are confident that the combination of this carefully targeted consumer campaign and the wines' vibrant new packaging will see Chilano challenging for a top three Chilean off-trade brand position by the end of the year."

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