Liefmans Kriek returns in new guise

14 July, 2009

Belgium’s Liefmans Kriek beer is being relaunched on the UK market as Liefmans Cuvée-Brut.

The brewer is also launching a generic Liefmans Fruit brand made with the natural juices of strawberry, raspberry, cherry, elderberry and bilberry.

The changes to the Liefmans line-up are the first since the brewery was rescued from closure by Duvel Moortgat last year.

Liefmans Fruit is available in a 25cl bottle with an abv of 4.2%. The beer base is identical to kriek.

Both are available from existing UK supplier James Clay for the off-trade.

Clay also has supplies of Liefmans Goudenband, a blend of mature brown ales of between four and 12 months old, bottled at 8% in 37.5cl, and which can be aged for a further 10 years.

Michel Moortgat, Duvel Moortgat chief executive officer, said: “Liefmans is a very important element in the history and know-how of Belgian beer culture and we have given serious thought to how to breathe new life into the brewery, respecting its history, which in investing in its future.”

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