3.5m backing for Coors Light

16 July, 2009

Coors Light is to be supported by its biggest ever UK ad campaign.

Molson Coors UK is investing £3.5 million behind the brand in a package that includes a new TV and cinema ad, 5,000 poster sites and moving-image digital screens in key city centre locations.

These will include the giant screen at London’s Piccadilly Circus.

The campaign, which positions Coors Light as “the world’s most refreshing beer”, starts now and runs until September.

Trade support will include staff incentives, free rewards and TV and poster ads tagged with retail offers.

Steve Mitchell, senior marketing manager, said: “The campaign gives Coors Light great access to our audience, creating us new opportunities to build awareness and trial with shoppers.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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