Independent wine retailer The Sampler has raised almost £1 million of funding to open more branches across London following the success of its first shop in Islington.
New branches at sites in South Kensington and Notting Hill will open later this year.
Director Jamie Hutchinson told OLN: “We've always had expansion in mind and have continued to grow very strongly despite the downturn.”
Co-founder Dawn Mannis said:“ We’re very excited about the future. With the investment we can open up more shops, and bring what we have done in Islington to a much wider audience. It’s our crusade to make wine non-elitist, introduce customers to wines they wouldn’t usually buy, and bring excitement and profit back to high street wine retailing.”
The Sampler was launched in 2006 by Mannis and Hutchinson and won Independent Retailer of the Year at the 2009 Drinks Retailing Awards. It offers customers the chance to try wines before they buy using 10 Enomatic sampling machines.
Hutchinson said: “It de-risks the purchase, you can try a wine for a relatively small amount of money. It's a different way of selling wine and they're sourced differently too.”
The new investors are specialists from the retailing, finance, and wine markets.