Pernod Ricard sells Tia Maria

28 July, 2009

Pernod Ricard's disposal programme continues with the sale of Tia Maria to Illva Saronno. Offloading the coffee liqueur will raise €125 million (£108 million) for the company and is part of its strategy to reduce debt.

Since its acquisition of Vin & Sprit in July 2008, Pernod Ricard said it had disposed of assets totalling over €700 million.

The deal will see Chivas Brothers take on production of Tia Maria for Illva Saronno, and, in the short-term, Pernod will continue to distribute the brand.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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