Pernod Ricard sells Tia Maria

28 July, 2009

Pernod Ricard's disposal programme continues with the sale of Tia Maria to Illva Saronno. Offloading the coffee liqueur will raise €125 million (£108 million) for the company and is part of its strategy to reduce debt.

Since its acquisition of Vin & Sprit in July 2008, Pernod Ricard said it had disposed of assets totalling over €700 million.

The deal will see Chivas Brothers take on production of Tia Maria for Illva Saronno, and, in the short-term, Pernod will continue to distribute the brand.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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