New look and rosé for McGuigan Estate

03 August, 2009

Australian Vintage has revamped its McGuigan Estate range and added a rosé to the portfolio.

The new wine is sourced from south eastern Australia and is Shiraz-dominated, with 12.5% abv.

The range has had a label update to bring it into line with McGuigan's Classic, Grey Label, Black Label and Bin Series.

The new look features the brand's lion imagery and the new McGuigan logo.

The three-strong McGuigan Estate range retails for £7.99 and is exclusive to Sainsbury's.

Australian Vintage's UK general manager Paul Schaafsma said: "The new packaging brings the McGuigan Estate range in line with the broader McGuigan portfolio and reflects our focus on continuing to build the McGuigan brand in the UK."




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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