New look and rosÚ for McGuigan Estate

03 August, 2009

Australian Vintage has revamped its McGuigan Estate range and added a rosÚ to the portfolio.

The new wine is sourced from south eastern Australia and is Shiraz-dominated, with 12.5% abv.

The range has had a label update to bring it into line with McGuigan's Classic, Grey Label, Black Label and Bin Series.

The new look features the brand's lion imagery and the new McGuigan logo.

The three-strong McGuigan Estate range retails for ú7.99 and is exclusive to Sainsbury's.

Australian Vintage's UK general manager Paul Schaafsma said: "The new packaging brings the McGuigan Estate range in line with the broader McGuigan portfolio and reflects our focus on continuing to build the McGuigan brand in the UK."




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter