Peroni bucks trend for SAB Miller

03 August, 2009

UK sales of Peroni were a rare bright spot for SAB Miller’s European beer business in the quarter to June 30.

Sales of the Italian lager brand achieved double-digit growth in a market down 6%, chief executive Graham Mackay told the company’s annual general meeting.

SAB Miller’s overall European lager volumes dropped 7%, with sales in Poland down 8% and the Czech Republic 4%.

Mackay said: “Household debts, tighter credit control and rising unemployment continued to depress consumer spending and resulted in beer market contraction across the region.”

Total beer sales were flat compared with a year ago.

Mackay added: “The global economic slowdown has continued to dampen consumer demand, although the impact on volumes has varied between our markets

“Across the group, revenue befitted from firm pricing in the prior year, and we continued to focus cost efficiencies and, in certain markets, restructuring activities in order to reduce our cost base.

“Financial performance for the quarter was in line with our expectations.”

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know