Two TV ads for Strongbow

06 August, 2009

Strongbow is being backed by two new TV executions in its campaign to position the brand as a hard-earned reward for hard graft.

The 10-second ads featuring bakers and trawlermen are going on air nationally from later this month.

Both ads feature the iconic Strongbow arrows thudding into the bar in the end-frame.

Fiona Sneath, brand manager at Scottish & Newcastle UK, said: “The new executions, combined with the radio advertising, outdoor poster sites and new website, will ensure that the awareness of Strongbow and its rewarding hard graft message will be massively increased in the coming months.”

Strongbow is the biggest-selling cider brand in the UK off-trade.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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