Revamp for Taittinger range

11 August, 2009

New-look packaging for Champagne Taittinger will appear on off-trade shelves over the next few weeks.

UK agent Hatch Mansfield said the revamp was designed to give a stronger family look across its six cuvées.

There will be a uniform bottle shape and labels will be smaller to give a more elegant look. The Taittinger branding will be more prominent and each cuvée will have its own label colour.

Changes have also been made to gift boxes and outer cartons to make them more consistent across the range.

Hatch Mansfield marketing director Lynn Murray said: "The new designs are very much about evolution rather than revolution.

"There is now a much clearer family style which will help consumers identify each of the cuvées with the Taittinger name."




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter