First Drinks takes on Tia Maria

10 September, 2009

First Drinks has taken over the UK distribution of Tia Maria after Illva Saronno bought the coffee liqueur from Pernod Ricard.

The company said the move strengthens its premium portfolio as well as cementing its relationship with Illva Saronno, for whom it also distributes Disaronno.

Managing director Chris Mason said: "We are extremely pleased to take the classic coffee liqueur Tia Maria, which is worth £43.8 million, into our portfolio of premium brands.

"The non-cream liqueurs category is doing incredibly well and is worth more than £79 million in the grocery sector alone – up 16% year on year. Boosting our business with such a high profile and successful brand really is testament to our team's achievements in recent years."

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know