500,000 spend for Rhone wines

24 September, 2009

Cotes du Rhone is spending £500,000 on an ad campaign which breaks today.

The campaign continues the ad theme brought in last year for the French region, and will appear in national and regional food, supermarket and lifestyle magazines.

There will also be digital escalator panels and LCD screens on the London Underground.

UK marketing manager Olivier Legrand said: “The existing Cotes du Rhone ad campaign has been extremely successful and will be maintained for a second year to strengthen the region’s reputation, which is crucial during this difficulty economic period.”

Collarette promotions will feature a series of consumer competitions in the off-trade in the last quarter of the year.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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