Grolsch backed by £13m campaign

27 September, 2009

Molson Coors UK is putting £13 million behind a marketing campaign for Grolsch which gets underway on October 5.

The brand's swingtop bottled will appear in a heavyweight poster, press and online campaign with the strapline "Taste. Amplified." The ads are targeted at men aged 25 to 34.

The campaign is being supported by a range of activity including consumer sampling and staff incentives.

Brand director Dave Griffiths said: "The campaign allows Grolsch the opportunity to work with customers to enrich the drinker experience in their outlets.

"By bringing Dutch style continental drinking to life we are creating new opportunities for customers to differentiate and add value to their service offering."




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter