The competition is running on four-packs of 20cl bottles of the perry brand.
The promotion is designed to raise awareness for the brand at a time of the year when sales reach 15 times their average for the rest of the year.
Clare Griffiths, vice president for European consumer marketing for Constellation Europe, says: “The number of stockists more than double. This promotion will further cement the brands popularity at this key sales period and will firmly position Babycham as the original party drink.”
A limited edition glass has been produced for Babycham each year since 1953.