Limited edition glass offer for Babycham

23 October, 2009

Constellation is giving consumers the chance to win one of 2,500 pairs of limited edition Babycham glasses in a pre-Christmas promotion.

The competition is running on four-packs of 20cl bottles of the perry brand.

The promotion is designed to raise awareness for the brand at a time of the year when sales reach 15 times their average for the rest of the year.

Clare Griffiths, vice president for European consumer marketing for Constellation Europe, says: “The number of stockists more than double. This promotion will further cement the brands popularity at this key sales period and will firmly position Babycham as the original party drink.”

A limited edition glass has been produced for Babycham each year since 1953.

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