Fresh Trade gets extra fizz
Published:  26 October, 2009

Fresh Trade UK is adding plum and mandarin flavours to its Fizz range of fruit ciders.

The new flavours are being rolled out through the autumn in 50cl bottles, and 50cl and 33cl cans.

They join pear, strawberry and blueberry in the Fizz range.

Fresh Trade director Maurice Newton said: “New flavour development can still unlock huge potential for retailers during the next year.”

All the ciders in the range are packaged at 4.7% abv.

The company is also importing the Estonian, reduced-strength, pink beer A Le Coq rosé.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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