Fresh Trade gets extra fizz
Published:  26 October, 2009

Fresh Trade UK is adding plum and mandarin flavours to its Fizz range of fruit ciders.

The new flavours are being rolled out through the autumn in 50cl bottles, and 50cl and 33cl cans.

They join pear, strawberry and blueberry in the Fizz range.

Fresh Trade director Maurice Newton said: “New flavour development can still unlock huge potential for retailers during the next year.”

All the ciders in the range are packaged at 4.7% abv.

The company is also importing the Estonian, reduced-strength, pink beer A Le Coq rosé.

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know