Fresh Trade gets extra fizz
Published:  26 October, 2009

Fresh Trade UK is adding plum and mandarin flavours to its Fizz range of fruit ciders.

The new flavours are being rolled out through the autumn in 50cl bottles, and 50cl and 33cl cans.

They join pear, strawberry and blueberry in the Fizz range.

Fresh Trade director Maurice Newton said: “New flavour development can still unlock huge potential for retailers during the next year.”

All the ciders in the range are packaged at 4.7% abv.

The company is also importing the Estonian, reduced-strength, pink beer A Le Coq rosé.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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