James Forbes joins Stevens Garnier

02 November, 2009

Wines of Argentina’s former UK director James Forbes has been appointed buying and marketing director at Stevens Garnier.

Starting in January 2010, Forbes is replacing the agency's founder, Alastair Stevens, following his retirement.

Jane Cranston, managing director said: “We are delighted that James is joining us. His many talents will hugely strengthen the team and we look forward to him playing a key role in taking Stevens Garnier forward into the next decade.”

Before he joined the generic body in 2007, Forbes was previously a senior buyer at Oddbins.

“This blend of heavyweight commercial knowledge, allied to a creative and strategic marketing mind is going to be invaluable as we seek to strengthen our position in the market,” Cranston added.

Forbes said: “I’m thrilled to be joining Stevens Garnier. It’s an impressively strong set-up and I very much look forward to helping the company achieve its future ambitions.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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