Virgin Wines and Warehouse Wines join forces

03 November, 2009

Direct Wines has merged its online wine retailer Virgin Wines with its Warehouse Wines mail order company.

The newly merged company will operate under the Virgin Wines brand name and will retain offices in Preston and Norwich, along with existing staff.

Virgin managing director Jay Wright said: “Over the last 18 months, since I have been running both Virgin Wines and Warehouse Wines, I’ve been so impressed with both companies that I couldn’t wait to combine the very best bits from them both to make one ‘super’ business.

“These are two fantastic companies in their own right but combined will create an even bigger and better company, offering unrivalled wines at the very best prices, along with award winning customer service.”

He added that the deal will capitalise on Virgin’s presence in the online sector and Warehouse Wines’ offline expertise.




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