Aston Manor acquires Devon Cider

06 November, 2009

Birmingham-based Aston Manor Brewery has acquired the business, property and assets of Devon Cider from its administrators.

Aston Manor, which produces own-label ciders and Frosty Jack's, confirmed the Tiverton business in Devon would continue to operate. None of the 50 people employed by Devon Cider would lose their jobs, it said.

Peter Ellis, managing director of Aston Manor, added: “We are delighted to acquire Devon Cider. The new enlarged business will be the biggest supplier of own-label cider in the UK. We look forward with great optimism, despite the current difficult economic conditions.”

Devon Cider went into administration in September and produces own-label ciders and brands including Old Moors, Three Hammers and Ice White. In the last 12 months its turnover was around £20 million.

The acquisition follows a £3 million investment in a new bottling line in the Aston Manor Brewery last month.

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